Have an intimate conversation with experts across a variety of industries on how brands can harness the power of color, with two complimentary tea-infused cocktails by an award-winning mixologist!
Color is ubiquitous in the human experience. It has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention.
By sharing the experience of experts across a wide variety of domains - TEALEAVES and five-star hospitality, EnChroma, and Sket One - this panel will explore how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services enjoyed by many.
With his skills in building whimsical, culinary-driven cocktails challenging guests to step outside of their comfort zone, Chris Amirault, Bar Manager of Otium Restaurant, will be serving acolor-changing welcome cocktail to introduce guests to the impact of color in design. To close off the conversation, a second aroma-inspired cocktail, which incorporates a unique aroma technique, will be demonstrated to inspire budding designers to consider aroma as part of the experiential design experience.
Featured panelists include:
LANA SUTHERLAND | CEO, TEALEAVES
Lana Sutherland is CEO and Co-founder of TEALEAVES, the tea purveyor of choice to five-star hotels and Michelin chefs worldwide. TEALEAVES offers over 200 eclectic blends with leaves sourced from the world's tier-one gardens.
DR. DONALD MCPHERSON | CO-FOUNDER, ENCHROMA
Dr. Donald McPherson's research resulted in the technology behind EnChroma, which provides corrective lenses for the colorblind. The glasses were originally used and adored by doctors for laser eye surgery before the discovery they could assist the colorblind.
SKET ONE | OWNER, SKET ONE PRODUCTIONS
Sket One is an LA based visual artist with an old school urban background. Uniting pop culture reference, strong color, and bold type, Sket One has created a diverse and impressive portfolio of work including graffiti, toys, customs, canvases, and apparel.
Cocktails brought to you by:
CHRIS AMIRAULT | BAR MANAGER, OTIUM RESTAURANT
Chris Amirault is a Boston native who rose to fame in the Los Angeles bar scene. He has gained recognition through numerous accolades including being listed on Zagat's "30 Under 30" list in 2015 and Star Chefs Rising Stars in 2017. Today, Amirault is the bar program director at the prestigious Otium, where he works with Chef Timothy Hollingsworth to build a whimsical, culinary-driven cocktail list.
This conversation will be held at the American Apparel Theater at ROW DTLA.
This event is open to guests 21 and over only. Tickets can be purchased online for $10, or at the door for $15.