Color is ubiquitous in the human experience. For companies, color has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention.
By sharing the experience of experts across a wide variety of domains - TEALEAVES and five-star hospitality, EnChroma, and Sket One - this panel will explore how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services enjoyed by many.
Featured panelists include:
LANA SUTHERLAND | CEO, TEALEAVES
Lana Sutherland is CEO and Co-founder of Tealeaves, the tea purveyor of choice to five-star hotels and Michelin chefs worldwide. Tealeaves offers over 200 eclectic blends with leaves sourced from the world's tier-one gardens.
SKET ONE | OWNER, SKET ONE PRODUCTIONS
Sket One is an LA based visual artist with an old school urban background. Uniting pop culture reference, strong color, and bold type, Sket One has created a diverse and impressive portfolio of work including graffiti, toys, customs, canvases, and apparel.
DR. DONALD MCPHERSON | CO-FOUNDER, ENCHROMA
Dr. Donald McPherson's research resulted in the technology behind EnChroma, which provides corrective lenses for the colorblind. The glasses were originally used and adored by doctors for laser eye surgery before the discovery they could assist the colorblind.