Creative Director, Impossible Foods
Giselle Guerrero was the first ever Creative Director at Impossible Foods.
She grew up in Bolivia and moved to Florida to become a graphic designer. She's been working for the past 13 years in advertising agencies as well as in-house in New York and San Francisco. Giselle joined Impossible Foods in 2016 to invent the brand and launch their first product, The Impossible Burger. She has been behind the brand's creative launches from White Castle to Hong Kong. In 2017 she moved to LA to expand Impossible's creative department with Sasha Markova. She still reluctantly eats meat.