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IN STORE: NOTO BOTANICS x Shopify

  • ROW DTLA 777 Alameda Street Los Angeles United States (map)
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NOTO -

MULTI-USE / MINIMAL / UNI-SEXY
Power in Simplicity

NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. 

The Aspiration to be well is something we hold dear, and believe it should be available for everyone.
We also focus on inclusivity - customer reviewed real results - minimal editorial design - and a deep give back philosophy. Vegan & Cruelty free to boot. NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. We are a champion for ferocious courage in individuality with conscious living, cultivating a creative and mindful community.

About Gloria : 
Gloria understands the beauty industry very well due to her extensive and intimate experience as a makeup artist + fine artist, learning the in's and out's of this industry for over 11 years. Seeing all too clearly how the majority of manufactured products are cocktails of chemicals, pollutants, and fillers, Gloria sought out to create her own solution by developing products that reflected the changes she wanted to see. Change not only in ingredient, but also in the visual identity of what wellness looks like. She believes that living well should not be a privilege, but instead - a right - and strives to make the highest quality products that are inclusive - diverse in cost - diverse in identity - and that have a philanthropic edge.