Global creative agency Sid Lee has spent the past 25 years partnering with blue chip clients including The North Face, Netflix, Adidas, Absolut and Yahoo Sports. Its greatest successes for these brands have been driven by the multidisciplinary firm’s Creative Credo. This philosophy, based on four key pillars, pushes the agency to develop creative solutions that have an inherent connection and impact on cultural and societal issues.
Join Sid Lee Managing Partner, Nicolas Van Erum, and Executive Creative Directors, Mariota Essery and Driscoll Reid, as they reveal how the Creative Credo can inspire creatives across all industries to unlock new ideas and accelerate creative problem solving. Guests will take part in a fun, interactive exercise that will bring Sid Lee’s Creative Credo to life and show how it can be applied to all creative assignments and practices.