A three-day design adventure with the LA Design Festival and Tijuana native, cultural curator, entrepreneur and design advocate, Illya Haro. Go behind-the-scenes in Tijuana and Valle de Guadalupe to meet some of the designers, architects, and culinary influencers who are driving the movement.
Viernes | April 5, 2019
12:00-12:15 > MEETING POINT
Park at Border Station Parking and walk across the PedWest pedestrian border crossing. Our group will be meeting at the El Chaparral port of entry from the U.S. to Mexico, on the Mexico side after we’ve all walked through security. Look for our sign!
12:30 - 1:00 pm > WELCOME + INTRODUCTION +VISIT
Together, we’ll make our way to Estación Federal, where Miguel Marshall (CEO) will welcome guests. Estación Federal is an integral space that unites the border communities of Tijuana and San Diego, and offers a mixed use space with housing, commerce and office space. Located in Colonia Federal, Tijuana at the heart of the U.S./Mexico border, it is considered one of the largest artistic communities in the city of Tijuana.
13:30 - 14:00 > CHECK IN
Accommodations will be provided at One Bunk. Our group will be greeted by Gregory L. Strangman (Owner/Founder/CEO L.W.P. Group, Inc./San Diego), who will welcome and provide an introduction to this micro-boutique hotel.
14:00 - 15:00 > LUNCH & CONVERSATION
15:30 - 17:00 > OBJECT
Pick up a design memento (or two) and try the best mezcal! Meet founder Verónica Hernández and other designers at Object, Tijuana’s leading independent design store which made headlines in the New York Times.
17:30 - 19:00 > ARCHITECTURE + URBANISM CONVERSATION
Meet Escuela Libre de Arquitectura Founder & Director and practicing architect Jorge Gracia (Gracia Studio). We will also be joined by architects Aaron Gutierrez (Amorphica Studio) and Alfonso Medina (Taller 38) to talk about regional architecture and urbanism in a modern and evolving border town.
19:30 - 22:00 > DINNER with Caesar
End the day with a sumptuous meal at Caesar’s Restaurant, one of the most famous places in the city known for inventing the eponymous Caesar salad.
22:00 > Late Night at La Mezcalera
Night owls should stick around for a late night fiesta at La Mezcalera with one of the founders and owner Sergio Gónzalez, who will share more on the design and history of the Calle 6ta cultural movement.
Sábado | April 6, 2019
8:00 - 8:45 > Cafe y desayunito
Jump start day two with un café. We’ll walk down the street to Estación Central Tijuana, a lovely spot that celebrates Tijuana’s heyday in the 1920s and 1930s when this border city was playground to Hollywood glitterati.
9:00 - 11:00 > DRIVE to valle de guadalupe
Our guides will lead us to the Valle de Guadalupe which was recently described by Forbes as the “Napa Valley of Mexico”. This sleepy valley has officially been discovered, quickly becoming an internationally renowned wine sanctuary. We’ll travel the backroads and meet some of the most influential makers behind this renaissance.
11:00 - 12:30 > terroir + meroir
This first stop is for oenophiles and ostreophiles, alike. Hugo D’Acosta is one of the Valley’s leading winemakers and Casa de Piedra is his family’s legacy. The vineyard strives to produce wines that are characterized by their origin and the land that they come from. Conchas de Piedra is a collaboration between D’Acosta and celebrity chef Drew Deckman, a sparkling wine and raw bar set overlooking the vineyard and valley. We’ll sip on Mexican méthode Champenoise wines by D’Acosta and molluscs by Chef Deckman, a celebration of true Baja California Terroir and Meroir. We’ll talk about architecture, gastronomy, and the culture of the Valle.
13:00 - 13:30 > WINE education with la escuelita
A visit to Valle would not be complete without popping into "La Escuelita" also known as Estación de Oficios, a wine wine education institution that was created by Hugo D’Acosta to focus on the boutique production of grapes and olives with a focus on sustainability. A small group of students are selected each year to learn both traditional and modern winemaking practices.
14:00 - 15:45 > Tasting + walking tour
We’ll stop and park at Vena Cava, the hippest winery in Mexico. First important order of business: a snack at Troika, the coolest food truck/pop-up restaurant around known for its impressive menu of fresh seafood and local ingredients. Then we’ll meet with Vena Cava’s winemaker Phil Gregory, one of the Esquelita’s accomplished alumni who went on to start his own winery, and have a glass of their most popular vino. After that, we’ll walk over to La Villa del Valle and take a peep at Corazon del Tierra, Chef Diego Hernandez’s highly-acclaimed restaurant.
16:00 - 17:00 > Life of the Land at Finca La Carrodilla
The Perez Castro family honors the Virgin of the Vineyards with Finca La Carrodilla, a new generation of the Ejido El Porvenir wine family. Winemaker Gustavo Gonzalez took over the Finca in 2015, after studying chemistry at UC Berkeley and obtaining his masters in Oenology from UC Davis and making wine for over 20 years. Director Fernando Perez Castro joins us to talk about the region's cultural traditions and how, with a vegetable garden, four cows, six sheep, two dozen chickens, hundreds of bees and forty thousand grapevines, Finca La Carrodilla honors the region’s cultural traditions and celebrates the life of the land. Ensenda-based Juan Ruiz will also join us to talk about the design of this winery and several others that he has designed in Valle.
17:15 - 18:15 > SUNSET + COFFEE AT ENCUENTRO
No visit to Guadalupe Valley would be complete without making a stop at Encuentro Guadalupe, the much-published eco-tourism resort perched on a hill overlooking the valley designed by Gracia Studio. The principal premise of the architect’s design is to not interfere with the land. Structures are elevated to avoid contact with the soil, and corten steel cladding patinas with time to achieve harmony with the environment. We’ll sit on the terrace and take in the gorgeous sunset.
18:30 - 21:30 > DINNER AT FAUNA + TOUR OF BRUMA
Bruma is one of the newest destinations in the Valley. We’ll take a tour of this swoon-worthy property before meeting up with Chef David Castro Hussong who will greet us at the on-site restaurant Fauna where we’ll sit down for an unforgettable meal.
After dinner, our van will deliver us all back to One Bunk in Tijuana.
Domingo | April 7, 2019
9:00 - 9:30 > CHECK-OUT
We’ll check out of One Bunk and head back to the PedWest crossing together. For those who would like to stay and explore more in Tijuana, our guides will provide tips and more info.